My role
As a Principal Product Designer, I spearheaded the end-to-end design and research strategy for a complex enterprise platform tailored to the automotive industry. By conducting deep-dive ethnographic research and stakeholder workshops, I translated intricate supply chain and manufacturing workflows into a cohesive, scalable digital ecosystem.
Design work
My work focused on harmonizing high-density data visualization with intuitive user journeys, ensuring that frontline operators and executive leadership alike could leverage real-time insights to drive operational efficiency. Through rigorous usability testing and cross-functional collaboration with engineering and product teams, I delivered a robust design system that modernized legacy processes and set a new standard for enterprise-grade automotive software.
Collaborated closely with product owners and engineering team during the development lifecycle to ensure pixel-perfect, defect-free implementation of the the brand.
• Team work: Worked alongside product owners to clarify features, product requirements, roadmap, and scope.
Pairing with engineering: Successfully bridged the gap between Design and Engineering. More than moving beyond "handing over files" but towards shared ownership of a single technical reality.
Process Architecture: Established and refine end-to-end design workflows—from initial component intake to developer handoff—reducing friction and increasing velocity.
Conducting research in person allows for a level of nuance and environmental context that remote methods often miss. These site visits and contextual inquiries provide a deep understanding of the physical constraints and real-world interruptions that define a user’s day-to-day experience.
Enterprise features
Designed for speed to market with Velocity Automotive’s Recon Software, the workflow process management solution that connects Recon to Retail. Velocity’s Recon Software provides improved processes, accountability, and collaboration to cut your recon time in half!
Customized digital workflow processes
Corporate and management reporting
Real-time cross departmental communication
Instant work approvals
Vendor management module
Seamless DMS and IMS integration
Automated smart routing
Vehicle locator
Real-time VIN-specific recall notifications
